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Why Digital Marketing is Important for Small Businesses

Small businesses need effective digital marketing to make an impression on the market. Currently, there is no better way to market your business than to use online platforms and tools. For small businesses, it is important that there is the application of effective marketing to ensure that the business establishes itself we...

Do you want to Invest in Africa? Here are the Sectors to Consider

African immigrants in the diaspora spend billions of dollars on the continent through remittances and other avenues. While most of these funds are meant to directly serve the needs of their families back home, immigrants are also interested in making economic investments in their home countries. Today, we look at why you sh...

Social Media is Critical to the Growth of African Businesses

Social media networks have become some of the most valuable tools we have in today’s world. These digital tools have the ability to connect people from different parts of the world, and they are a vital part of how we communicate with each other. For many startups, social media platforms present a direct line of communica...

The Key Role of Drone Technology in Africa

One of the fastest-growing industries on the African continent has to do with drone technology, sometimes referred to as the UAV (Unmanned Aerial Vehicle) sector. The continent has seen a rise in the use of drone technology since 2016, with commercial and non - commercial applications of UAVs being found across the continen...

The Building Blocks Of Africa Series: Players In Food Security

Food security is one of the pressing issues globally. The world has taken a shift towards finding solutions that can guarantee food security for future generations while also taking care of a fragile environment and ecosystems. Food production will always be a vital component of our lives. It is important for the general ec...

Types of Business Startup Costs

Regardless of how you feel about its significance, money is a necessary part of life. This is particularly true if you are going into business, especially in the startup phase. Adequate funds are a necessity for your growing venture, not an extra. 

As a startup owner...

5 Businesses That Started As Side Hustles

Entrepreneurship is a marathon, not a sprint. Those business owners who endure the marathon enjoy the spoils of their efforts in the form of fortune, recognition and influence. Maybe now, your business is a side hustle, but that should not be downplayed. In fact, the side hustle distinction should motivate you more than det...

5 Self-Taught Freelance Career Ideas

Have you been thinking about adding to your skillset? This could be a valuable course of action because you could take your new skills and get paid by applying them as a freelancer. Not only can new skills equate new money. You will be more satisfied as an individual and your overall quality of life will improve. Times may ...

Why now is the best time to start your side hustle

In this day and age, your regular 9-to-5 may not be cutting it for you in more ways than one. You may need more streams of revenue to live the life you want. Also, your job may not be fulfilling you as a unique human being with interests outside of your occupation. You may have considered starting a side hustle to supplemen...

Africa and The Future Of Work Report 2021

If you ask any founder, one thing that is key to building a startup is data. Besides asking yourself about your numbers, projections or customer acquisition cost (to mention a few metrics), you also need to know how big your market is or at least how big the problem is that you are solving.