Develop and scrutinise all the campaign budgets
Design and manage the entire digital marketing department. This role is inclusive of display advertising, email marketing, the company website and marketing databases
Plan and control the company's social media channels and company website
Grow the website traffic and enable digital growth
Work with our content marketing specialist on content creation and distribution
Monitor the primary marketing metrics to establish the effectiveness of online advertising
Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
Review the brand message regularly to ascertain its consistency
Develop a workable digital marketing strategy
Collaborates with other supporting teams to create impressive client-centred landing pages
Recruitment, selection, and training of marketing operations employees in the digital marketing department
Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
Analysis of end-to-end consumer experience in different digital channels.
Identify the latest digital technologies and current digital trends affecting the industry
Prepare and execute conversion tests